Lato at the ITB Innovation Radar

Feb 17, 2023

2 MIN READ

In early March, the global travel industry is gathering back in Berlin for the world’s largest travel trade fair. This year’s theme is mastering transformation, or change. 

MASTERING TRANSFORMATION

The travel industry faces many challenges in the coming years. Covid set the tone, already committing us to change. That transformation process will not slow down in 2023. So it is a matter of being with the trends, having a good perspective of the future and changing in the right direction in a timely manner. 

ITB INNOVATION RADAR

For that reason, ITB founded this year the Innovation Radar. With their eyes firmly fixed on the future, they highlight innovative products and services that have a technical, social or economic impact. Lato is proud to be on this radar. 

LATO?!

Lato is a tool in which travel professionals can design and sell travel proposals. The final result is an engaging travel app that enhances the traveler’s experience. 

INNOVATIVE COLLABORATION

Lato allows travel professionals to collaborate and inspire each other by sharing sample trips and elements that can be reused easily. To further optimize collaboration between multiple travel professionals, a DeepL translation feature was recently implemented that translates entire travel programs in seconds. 

ALONG WITH THE TRENDS: AI

Lato closely follows the latest technologies and has added many new features in recent months. For example, we also jumped on the ChatGPT train to automatically generate data within the platform. Furthermore, Lato is currently working on a PDF reading feature that will allow travel professionals to convert a PDF document in any language into a travel app. The AI adventure does not end here. Lato is already working with AI to automate the process of creating and selling travel proposals as much as possible and will continue to do so in the future. 

MEET LATO AT ITB BERLIN

Find Lato at booth 128 in hall 6.1, completely in the theme of travel technology. Visit the booth and meet founders Wout & Kris and the whole team.